CITY OF FAYETTEVILLE, ARKANSAS POLICE DEPARTMENT
Brand Identity Standardization
Custom Vector Artwork for Signage and Promotional Use
PROJECT SCOPE:
The City of Fayetteville, Arkansas Police Department was preparing to move into a new headquarters and required bronze signage that faithfully represented the department’s visual identity. However, no high-resolution or vector versions of the official badge and patch artwork existed, which made professional fabrication challenging.
I was brought in to recreate these emblems as precise, scalable vector files that could be used not only for signage, but for all future promotional and branding needs.
As part of the process, I visited the former police headquarters to examine existing signage and printed materials. This revealed an important issue: inconsistencies in the way the badge and patch were being reproduced, with multiple versions in circulation and no established standard.
DESIGN CONCEPT:
The primary goal was accuracy and consistency. I approached the design by:
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Carefully studying embroidered patches, existing signage, and archived materials
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Digitally redrawing the badge and patch with high attention to detail
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Ensuring linework fidelity and scalability for a range of materials—from small print items to large-scale signage and cast metal
Throughout the process, I kept the core identity and symbolism of the department intact, while resolving inconsistencies that had developed over time.
Once I presented these discrepancies to the Police Department Administration, they agreed to adopt my updated vector artwork as the new official standard moving forward.
SERVICES PROVIDED:
Branding Consistency
Signage Design
Motion Graphics
Official Police Patch
Vector of Police Patch
Official Police Badge
Vector of Police Badge
RESULTS:
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The bronze signage for the new headquarters was successfully fabricated using my vector files
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The department adopted my artwork as the official version for all future branding and promotional materials
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This created a unified and authoritative visual identity for the Fayetteville Police Department, reinforcing professionalism and public trust
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My design files now serve as a long-term asset for consistent reproduction across platforms, ensuring clarity and visual integrity
Motion Graphics
Construction Progression of New Police Headquarters
PROJECT SCOPE:
As part of a long-term media initiative, the City of Fayetteville Police Department had my Media Services Department produce a construction progress video documenting the development of their new headquarters. Drone footage, captured over time by my team member Neal, was edited into a full-length video for both horizontal and vertical formats, designed for social media, internal presentations, and public communication.
I was responsible for creating a motion graphics title sequence that would introduce the video in a way that was visually engaging, on-brand, and reflective of the civic importance of the project.
DESIGN CONCEPT:
To align with the themes of planning, growth, and civic development, I created a hand-drawn, black-and-transparent map of the new police headquarters as the central visual element.
The motion design featured a “magically appearing ink” animation effect, giving the impression that both the map and title text—“New Police Headquarters” and “Construction Progression”—were being written in real time on a textured parchment-style background. This effect brought a sense of intention and craftsmanship to the visual narrative.
Design highlights included:
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A warm, white parchment paper texture to evoke a sense of formality and planning
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Typography and layout optimized for both vertical (social media) and horizontal (presentation and archival) formats
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A clean, civic aesthetic that balances approachability with professionalism
RESULTS:
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The animated title sequence was successfully integrated into both versions of the final video
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The piece added a polished, branded introduction that elevated the professional quality of the production
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It helped communicate the significance and scale of the headquarters project to a broad audience
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The video has been used across social platforms, internal city briefings, and public engagement events, with the motion graphics playing a key role in viewer impact and retention
CITY OF FAYETTEVILLE ARKANSAS POLICE DEPARTMENT
The Fayetteville, Arkansas Police Department reached out to the Media Services Department of Fayetteville, Arkansas.
This work was created during my time as a Media Specialist in the Media Services Department