PROJECT SCOPE:

The Mane Do is a hairstyling brand created for women in their late 20s who express their individuality through hair—whether it’s curly, coiled, straight, sleek, or wild. As part of a brand launch concept, I developed a complete visual identity system, including:

• Logo and branding

• Packaging design for a range of haircare products

• Stationery and mockups for marketing and brand materials

This project was approached as a professional branding engagement, with a focus on versatility, product consistency, and emotional appeal. A second version is in the works to showcase the brand’s evolution and visual refinement.

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DESIGN CONCEPT:​

The Mane Do branding celebrates feminine creativity and self-expression through hair styling. Every element was crafted to reflect a modern, fashion-forward customer who takes pride in looking polished while maintaining a playful edge.

Key design features include:

• Color Palette: A mix of shades of pink, black, and white, symbolizing beauty, strength, and versatility

• Logo Design: A pink gradient flower with a silver gradient stamen and a single silver earring, nodding to the idea of women who put in just enough effort to look stylish and feminine—like placing a flower in their hair

• Typography:

  • Logo Font: Urban paintbrush-style typeface representing the boldness and creativity of hairstyling

  • Supporting Fonts: Elegant, legible cursive paired with a clean serif for balance and readability across packaging and stationery

• Packaging Concept:

  • Black backgrounds to convey sophistication and shelf impact

  • Stylized hair textures in shades of pink (or grey/white) that reflect different product types

  • Hierarchical font layout with pink primary text and white secondary text to enhance readability and visual appeal

The visual language is cohesive across the product line—creating a brand experience that’s tactile, feminine, and expressive.